Fast food restaurant Wikipedia. A fast food restaurant in Hong Kong. A fast food restaurant, also known as a quick service restaurant QSR within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically part of a meat sweet diet, offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast food restaurants are typically part of a restaurant chain or franchise operation that provisions standardized ingredients andor partially prepared foods and supplies to each restaurant through controlled supply channels. The term fast food was recognized in a dictionary by MerriamWebster in 1. Arguably, the first fast food restaurants originated in the United States with White Castle in 1. A W in 1. 92. Today, American founded fast food chains such as Mc. Google Books Download Pdf Acsm File. Marketing Plan For Restaurant Examples Of Go Foods' title='Marketing Plan For Restaurant Examples Of Go Foods' />Donalds est. KFC est. 1. 95. 23456 are multinational corporations with outlets across the globe. Variations on the fast food restaurant concept include fast casual restaurants and catering trucks. Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some prebudget research into your industry and market, your competitors and. At A Tale of Two Chefs, our goal is to exceed our clients expectations and to remind them of the simple beauty in great tasting food. We provide Specialty Catering. Fast casual restaurants have higher sit in ratios, offering a hybrid between counter service typical at fast food restaurants and a traditional table service restaurant. Catering trucks also called food trucks often park just outside worksites and are popular with factory workers. HistoryeditUnited Statesedit. The Big Mac hamburger made its debut in 1. Some trace the modern history of fast food in the United States to 7 July 1. Automat in New York. The Automat was a cafeteria with its pre prepared foods behind small glass windows and coin operated slots. Joseph Horn and Frank Hardart had already opened the first Horn Hardart Automat in Philadelphia in 1. Automat at Broadway and 1. Street, in New York City, created a sensation. Numerous Automat restaurants were built around the country to deal with the demand. Automats remained extremely popular throughout the 1. The company also popularized the notion of take out food, with their slogan Less work for Mother. Some historians concur that A W, which opened in 1. E. Tavares. Thus, the American company White Castle is sometimes considered the second fast food outlet in Wichita, Kansas in 1. What is certain, however, is that White Castle made the first significant effort to standardize the food production in, look of, and operation of fast food hamburger restaurants. William Ingrams and Walter Andersons White Castle System created the first fast food supply chain to provide meat, buns, paper goods, and other supplies to their restaurants, pioneered the concept of the multi state hamburger restaurant chain, standardized the look and construction of the restaurants themselves, and even developed a construction division that manufactured and built the chains prefabricated restaurant buildings. The Mc. Donalds Speedee Service System and, much later, Ray Krocs Mc. Donalds outlets and Hamburger University all built on principles, systems and practices that White Castle had already established between 1. The hamburger restaurant most associated by the public with the term fast food was created by two brothers originally from Nashua, New Hampshire. Richard and Maurice Mc. Donald opened a barbecuedrive in in 1. San Bernardino, California. After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1. Coca Cola, served in disposable paper wrapping. As a result, they could produce hamburgers and fries constantly, without waiting for customer orders, and could serve them immediately hamburgers cost 1. Their streamlined production method, which they named the Speedee Service System was influenced by the production line innovations of Henry Ford. By 1. 95. 4, The Mc. Donald brothers stand was restaurant equipment manufacturer Prince Castles biggest purchaser of milkshake blending machines. Prince Castle salesman Ray Kroc traveled to California to discover why the company had purchased almost a dozen of the units as opposed to the normal one or two found in most restaurants of the time. Enticed by the success of the Mc. Donalds concept, Kroc signed a franchise agreement with the brothers and began opening Mc. Donalds restaurants in Illinois. By 1. Kroc had bought out the brothers and created what is now the modern Mc. Donalds Corporation. One of the major parts of his business plan was to promote cleanliness of his restaurants to growing groups of Americans that had become aware of food safety issues. As part of his commitment to cleanliness, Kroc often took part in cleaning his own Des Plaines, Illinois outlet by hosing down the garbage cans and scraping gum off the cement. Another concept Kroc added was great swaths of glass which enabled the customer to view the food preparation, a practice still found in chains such as Krispy Kreme. A clean atmosphere was only part of Krocs grander plan which separated Mc. Donalds from the rest of the competition and attributes to their great success. Kroc envisioned making his restaurants appeal to suburban families. At roughly the same time as Kroc was conceiving what eventually became Mc. Donalds Corporation, two Miami, Florida businessmen, James Mc. Lamore and David Edgerton, opened a franchise of the predecessor to what is now the international fast food restaurant chain Burger King. Mc. Lamore had visited the original Mc. Donalds hamburger stand belonging to the Mc. Donald brothers sensing potential in their innovative assembly line based production system, he decided he wanted to open a similar operation of his own. The two partners eventually decided to invest their money in Jacksonville, Florida based Insta Burger King. Originally opened in 1. Kieth J. Kramer and his wifes uncle Matthew Burns, opened their first stores around a piece of equipment known as the Insta Broiler. The Insta Broiler oven proved so successful at cooking burgers, they required all of their franchises to carry the device. By 1. Mc. Lamore and Edgarton were operating several locations within the Miami Dade area and were growing at a fast clip. Despite the success of their operation, the partners discovered that the design of the insta broiler made the units heating elements prone to degradation from the drippings of the beef patties. The pair eventually created a mechanized gas grill that avoided the problems by changing the way the meat patties were cooked in the unit. After the original company began to falter in 1. Mc. Lamore and Edgerton who renamed the company Burger King. While fast food restaurants usually have a seating area in which customers can eat the food on the premises, orders are designed to be taken away, and traditional table service is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A drive through service can allow customers to order and pick up food from their cars. Nearly from its inception, fast food has been designed to be eaten on the go and often does not require traditional cutlery and is eaten as a finger food.